We Are A Team of Builders


Rob Bailey

CEO & Founder

Rob Bailey has a decade of experience building data automation companies.  Previously, Rob was the COO of Kustomer (acquired by Facebook-$1B) and CEO of DataSift, acquired by Meltwater. Rob has scaled five companies that have collectively raised $300M+ in venture funding.

Sarah Shaiq

Senior Director of Product

Sarah Shaiq brings to the team more than 10 years of product management experience, with a track record of building B2C and B2B products at scale. Sarah is a true people leader and experienced in working with other executives and teams to ensure alignment between business goals and Product Development.

When she’s not working, Sarah can be found traveling, instagramming graffiti around the city, or downing thousands of calories at shake shack and then pointlessly trying to burn them off at SoulCycle and power yoga classes.

Karen Strobel

Vice President of Customer Solutions

Karen has three decades of leadership experience in data organizations at Fortune 500s that included extensive work in Industrial Products and Automotive. This includes Genuine Parts Company (NYSE: GPC) and Johnson Industries.

Robert Charming

Vice President of Business Operations

Robert is an experienced operational executive with 12+ years of experience of working across enterprises and start-ups alike. Most recently he scaled  Kustomer acquired by Facebook-$1B) from Seed Series through Series D, raising $113.5M.

Jerry Quinn

Senior Director of Data

A 25-year veteran in the industrial distribution supply-chain industry, Jerry joins BackboneAI as the Senior Director of Hazmat & Compliance Operations. As a master data management (MDM) strategist and advocate, he champions better ways to automate data-collection methods in supply chains’ regulatory and compliance areas. Jerry has developed enterprise data-governance solutions, while increasing data transparency in industrial distribution supply chains. His teams have managed large enterprise product catalogs and databases, comprising incredibly progressive product spheres that power sales, profit, and every facet of the industrial-supply business.

Gus Spathis

Technical Co-Founder

An industry pioneer with over 20 years of experience in technology, business, and marketing, Gus has created award-winning solutions for many world-renowned companies. Prior to joining BackboneAI and founding Xogito, he was CTO of E-Commerce Solutions, where he created various search engines for companies such as Excite, iVillage, The New York Times, Deja.com (Google), About.com, and Palm. Before that, Gus worked at Partsearch Technologies, where he oversaw the creation of the world’s first consumer-focused comprehensive parts platform – an achievement that increased the company’s revenue to in excess of $20 million in one year.

Satish Baniya

VP of Engineering

Satish has been implementing enterprise level SaaS platform over 15 years. During these years, he’s built several data ingestions solutions for different industries. He’s consistently delivered top-notch solution with great performance and improvements. As a leader, he’s continuously focused to listen, manage, prioritize, connect and grow; and continuously work on improvements. As a VP of Engineering, he’s excited to work with our team to build a solution for our customers.

When he’s not working, he loves to travel, try different cuisines and watch college football.

Eugen Popp

Head of Data Operations

Eugen oversees all data transformation operations and is also building data automation. He has almost two decades of experience managing data teams, including time as a team lead at Genpact for intelligent automation enterprise projects.

Maxx Reiner

Head of Sales

Maxx has driven a big acceleration in Backbone customer growth since joining in 2020. He was previous a sales leader at VoiceOps and Meltwater (Oslo: MWTR)

Andrei Petreanu

Head of AI

Andrei leads all research and development around artificial intelligence, with a focus on the use of deep learning and neural nets to accelerate the automation of data transformation. He has a decade of experience driving AI projects.

Gaspar Arronade

Lead Product & Project Manager

Gaspar provides a crucial bridge between Product and Engineering, translating feature requests into actionable development plans. He has a decade of experience building technical and logistics systems for eCommerce and multinational companies.

Board of Directors

Rob Bailey

CEO & Founder

Rob Bailey is the CEO & founder of BackboneAI, an intercompany data automation platform. Previously, Rob was the first COO of Kustomer, a Series E enterprise customer service platform, and CEO of DataSift, a Human Data Intellegence platform acquired by Meltwatet. A serial entrepreneur, Rob has scaled five companies that were subsequently acquired, and has worked with founders of nearly 20 other companies that have collectively raised more than $500 million.

Eva Ho

Board Member

Eva is a general partner at Fika Ventures, an early-stage technology fund investing in companies that leverage the power of data as a core component of their business model. Prior to being an investor, she was a serial entrepreneur and founder of companies including Factual, Applied Semantics (sold to Google in 2003), and Navigating Cancer.

Jeff Leventhal

Board Member

Jeff, a serial entrepreneur and Partner at Boldstart Ventures, has close to 3 decades of experience building and investing in successful enterprise SAAS companie. Most recently, he co-founded WorkRails, a platform for technology companies to sell professional services. Previously, he was founder and CEO of WorkMarket (sold to ADP), OnForce (sold to Adecco), LANSafe Network Services, Remote Lojix (sold to AvTel Communications), and Spinback (sold to Buddy Media/Salesforce.com).

Brian Laung Aoaeh

Board Observer

Brian Laung Aoaeh is the co-founder and general partner of REFASHIOND Ventures and the co-founder of The Worldwide Supply Chain Federation, a grassroots network of supply chain, innovation, and technology enthusiasts. teaches as an adjunct professor of supply chain and operations management in the Department of Technology Management and Innovation at NYU

Dan Borok

Board Observer

Dan Borok is a co-Founder and Managing Partner at Newark Venture Partners. He has been in the venture space since 2005, most recently as a Partner at Millennium Technology Value Partners.  Dan focuses on B2B software, including themes around healthcare, supply chain and enterprise automation

Strategic Advisors

Marius Istrate

Growth Advisor

Marius Istrate is the ex-Chief People Officer for UiPath, where he grew the company from 120 to 3,000 people in the span of three years.
Marius is advising our team on how to scale a global automation team and our partnership network. He also has an incredible network of talent.

Ellen Holladay

Product Advisor

Ellen is the former CIO of Motion Industries, a division of a Fortune 500 Industrial Products leader. She brings more than 35 years of experience enabling companies to achieve technology, operational and digital excellence in the manufacturing, distribution and engineering sectors. She is advising us on how to build our automation platform in a way that is compelling for our enterprise customers.

George Mathew

Product Advisor

George was the former CEO of Kespry and President of Alteryx. George worked with Alteryx from Series A to pre-IPO. George has been involved with BackboneAI since the concept stage and has provided valuable advice on product roadmap, strategy and data operations.


Our Values


Our customers motivate us to deeply understand their business and consistently exceed their expectations.


We encourage deep curiosity in understanding our customers, products, and the market, enabling us to serve them better.


We are passionate about the company we’re building and look for people who share their passions, inside and outside of work.


Our team members take ownership of their work and drive projects towards completion, enlisting others as necessary.


A space with a diverse range of backgrounds and experiences helps us flourish and leads us to stronger solutions, a better product, and a healthier team.


We encourage quick, iterative improvements across our products, features and other deliverables.


New York City 10010

Bucharest 010213

Atlanta 30339